Tuesday, February 21, 2023

Don Breeden & The Art of Charro Days!


Artist Don Breeden, 
Photo Courtesy "Valley Business Report" 


Charro Days Fiesta is a colorful and lively celebration of Hispanic culture that takes place in Brownsville, Texas. This local celebration is renowned for its vibrant costumes, festive music, and delicious food. However, one of the most iconic aspects of this event is the Charro Days poster, which has been created by the same artist, Don Breeden, since 1992.

First Charro Days Poster from 1992

Breeden is an internationally recognized wildlife artist from Brownsville who has also has an ad agency, a traveling Art Gallery and developed his own line of fishing attire. He was initially commissioned by the Brownsville Convention and Visitors Bureau to create the first Charro Days poster, and after that, the tradition was taken over by the Charro Days committee.


For Breeden, this annual project is both a challenge and an honor. He reflects, “Every year is a challenge to decide what to do. Not so much what, but what should I leave out, there’s so much about Charro Days that it’s hard to encompass it all in one image. I try to create an image that people can relate to, something that stands out.”


Breeden’s dedication to the Charro Days celebration and its significance to the community is evident in his work. He says, “It’s been a real honor to have been able to do this every year. I remember back to my childhood days, those experiences have given me quite an insight to what Charro Days means to us here in Brownsville.”

Despite the challenges, Breeden remains enthusiastic about the annual project, noting, “It’s been a trip, one that I have enjoyed and look forward to every year. A big thanks to First Community Bank for making it happen every year.”

Charro Days Fiesta is an important celebration that honors Hispanic culture and traditions. Breeden’s annual poster captures the spirit of the event and has become an integral part of its history. With its bright colors and captivating imagery, the Charro Days poster is a testament to the beauty and vitality of this cherished local celebration.


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